Andrew Watts
About
NYC-based marketer with a passion for building brands that cultivate communities and spark viral conversations.
I have experience developing successful brands across a variety of industries and have lead viral campaigns from ideation to execution that have generated hundreds of millions of impressions.
I currently lead marketing & brand at Loop, a new creative studio.
You can get in touch via:
Experience
Projects
Projects I've worked on include:
- NUGGS to SIMULATE - Company-wide brand transition spanning all touchpoints
- MSCHF App - #1 on the App Store with hundreds of thousands of users
- SIMULATE Social - New approach to being a brand on social media
- Scamoji - #1 Paid App on the App Store
- TENDERS Launch - Using rapid delivery startups to drive instant product adoption at launch
- Dankland - One of the most popular Facebook Messenger Bots ever with millions of users
- SIMULATE x Ghost Kitchens - Using ghost kitchens to assist in product development
- Facebook "Back To School" Campaign - Product education campaign seen by 40M+ students
Stunts
Stunts I've worked on include:
- MSCHF x Mr. Beast - An MMO centered around one thing: keeping your finger on the app
- Target Ball Stunt - Celebrating SIMULATE in Target with a romantic dinner for two... on top of a cement Target ball
- HQ Trivia Scavenger Hunt - A series of social media scavenger hunts that trended on Twitter multiple times
- MSCHF Box - A mystery box you can open (or not) - there are two possible paths to reaping its value
- DINO NUGGS Scavenger Hunt - Gamifying a product launch with a scavenger hunt
- Spend $4.20, Get $420 - A tongue-in-cheek sales driver with an accompanying special product release
- Zuckwatch - Zuckwatch has one purpose and it can only function with your help
- Sam's Club Club - Post a TikTok and you might win a VIP trip in a limo to your local Sam's Club
- Punch-A-Nazi - Sometimes violence might just be the answer